Tag Archives: social media

INTERNal Dialogue: Josh the Intern Geeks Out at Home Depot, Talks Social Media Appreciation, Tests Soil Quality

By Joshua Michael
Intern at Bootstrap Compost, Inc.

Wow! It’s been quite an adventure at Bootstrap over the last few days. I watched the garage door break, I took part in a very “social” and inspiring social media meeting, Emma and I had a moment bonding over garbage receptacles, and I was given a task to research the soil quality of Bootstrap’s compost. And I painted a wall. All in a week’s work, so let’s get right to it.

Hi my name is Josh and I’m your official Bootstrap Intern

If you own a small business or know anyone who operates a small business, especially a small business that relies on vehicles, then you understand that having your garage door malfunction is a pretty big deal. While Andy, Igor and Faith scrambled to find a quick and effective solution, the Boot remarkably did not lose a step throughout, continuing to serve all clients amid a minor crisis, everyone working together for the collective good. It was impressive to watch the teamwork and camaraderie that keeps Bootstrap succeeding, day in and day out.

“It’s cool to see Bootstrap use social media as a resource to push for causes that need attention or are under attack by government or otherwise. As much as this company is about having a positive impacting on the environment and the community through the service, everyone here is also focused on giving the public access to information, serving as a voice for individuals and inspiring others to make a difference.”

On the topic of camaraderie, I’ve been sitting in on weekly social media strategy meetings with Emma, Andy, and Igor. To say that the meetings are entertaining would be an understatement. Every Monday morning, we engage in a healthy discussion and a few healthy laughs as the company prepares its weekly messaging. It’s a time to share ideas, opinions and maybe a joke or two. From planning a Twitter campaign aimed at providing info on soil science, to pondering over Bill Nye as an option for Bootstrap’s Famous Friday feature (but ultimately arriving at the Great American Chuck Norris, no offense, Bill), everyone does their best to keep a smile on everyone’s face and a huge part of that is through Bootstrap’s creative and open approach toward social media. For Bootstrap, social media is a space to give shout outs to movements, agencies, companies, and individuals that partner with the company. It’s also a time to figure out what Bootstrap is all about from a social responsibility perspective: what message are we spreading & what message should we be spreading?

Chuck Norris appears on Bootstrap’s “Famous Friday” Instagram campaign

I appreciate the social media meetings because it is a brief hour to unwind and discuss what is important locally, historically, and environmentally. As the intern, I’m usually tasked with collecting information for the company’s Twitter feed. It’s cool to see Bootstrap use social media as a resource to push for causes that need attention or are under attack by government or otherwise. As much as this company is about having a positive impacting on the environment and the community through the service, everyone here is also focused on giving the public access to information, serving as a voice for individuals and inspiring others to make a difference.

A Bootstrap SimpleHuman compost receptacle, provided to our office accounts.

Now for the most important part of my week. Emma and I took off to Home Depot to buy receptacles for new commercial accounts. It was here that we learned how intrigued we both are by the variety of garbage can designs, shapes, colors and options, especially ones of the SimpleHuman variety that Bootstrap buys. More importantly, during our travels, Emma and I discussed the impacts of compost, the courses available to better understand composting, and what types of ideas help Bootstrap function more efficiently on a day to day basis. Thanks to Emma, I got a crash course in business development and soil science!

Speaking of soil science, my last task for the week was to collect samples of Bootstrap’s compost to test the composition of the soil. Essentially the process was collecting three separate compost samples from the farm, putting them into a zip lock bag and sending them over the labs at UMass Boston. Why does Bootstrap do test its compost? Well, the samples are taken to gauge nutrient density, check pH levels, the cation exchange capacity (the ability of soil to hang on to essential nutrients as a way to buffer acidification) and to screen for toxic heavy metals. Clearly, the test is super important when you’re in the business of distributing healthy and happy soil amendment back to the community. I will keep you posted on what we find out.

Oh wait, there’s more. In my downtime, I also painted a wall in the office and jumped on a conference call with our insurance agent. So yea, just another week in the life of an intern at the Boot!